As part of our company expansion, we are seeking an experienced and versatile Digital Marketing Specialist (Senior) to join our team. This role requires a strategic mindset and broad digital marketing expertise, with a strong knowledge in SEO. You will be responsible for managing client accounts, developing and executing comprehensive digital marketing strategies, and driving results across various channels. With a strong foundation in SEO and a comprehensive understanding of digital marketing tactics, you’ll play a crucial role in delivering innovative campaigns that meet and exceed our clients’ objectives.
Responsibilities:
- Develop and execute comprehensive digital marketing strategies across multiple channels for assigned clients
- Manage and optimize performance across all digital channels, including SEO, PPC, and content marketing
- Provide English and Chinese editing and written support, articles, blog posts, ad copy and social posts for client projects or the company's own marketing purposes
- Build and maintain strong relationships with clients, serving as the primary point of contact for strategy and performance discussions
- Analyze campaign performance, prepare reports, and present results to clients and agency leadership
- Stay ahead of industry trends and integrate innovate tactics into client strategies
- Collaborate with internal teams to ensure seamless campaign execution and client service
- Contribute to new business pitches and help grow the agency's client base
- Manage project timelines and budgets effectively
- Drive continuous improvement in processes and methodologies within your assigned accounts
- Share knowledge with colleagues and on the internal social network
Qualifications:
- Bachelor's degree in marketing, digital media, or related field
- 4 years of experience in digital marketing, preferably in an Agency setting (more experience can be considered for Assistant Manager or Manager)
- Proven track record of developing and implementing successful digital marketing campaigns for diverse clients
- Strong knowledge of SEO, PPC, social media marketing, and content strategy
- Experience with various analytics tools and ability to derive actionable insights from data
- Fluency in English and Chinese
Required skills:
- Strategic thinking and ability to see the big picture while managing details
- In-depth knowledge of various digital marketing channels and how they integrate
- Strong analytical and problem-solving skills
- Ability to manage multiple projects and clients simultaneously
- Excellent client relationship management skills
- Adaptability and willingness to learn new technologies and strategies
- Excellent project management skills
- Outstanding communication and presentation skills
We offer competitive compensation package for the right candidate. This includes gym subsidy, global private medical, dental and hospitization cover, birthday leave, marriage leave, and flexible work arrangements.
Click 'Apply' now if you are interested in this great opportunity!